Welcome Guide
Brand Identity Experience
We specialize in crafting distinctive brand identities and compelling web presences.
Welcome to the Paire Family
We’re thrilled to have you on board and can’t wait to bring your vision to life! At Paire Design, we specialize in crafting custom brand and website designs that align with your unique story and business goals. Whether you’re building your brand from the ground up or looking to refresh your online presence, we’re here to guide you every step of the way.
Our goal is to make the design process seamless, collaborative, and enjoyable. From brainstorming and sketching ideas to delivering the final product, we’ll work closely with you to ensure the results not only meet but exceed your expectations.
Thank you for trusting us to be a part of your journey. We’re excited to create something truly special together. Let’s get started!
Warmly,
The Paire Design Team
BRAND IDENTITY DESIGN
Services Overview
Our collaborative and detailed brand design and development process ensures that every aspect of your brand identity—from logo design to overall aesthetics—is thoughtfully curated to tell your unique story and resonate effectively with your audience.
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We start with a detailed Discovery Questionnaire and follow up with a collaborative Strategy Call to gain a deep understanding of your brand. This helps us define a clear Creative Direction, aligning the design process with your vision and goals. We will then create a Pinterest board that represents the Creative Direction discussed.
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A thoughtfully curated color inspiration board with images sourced from the Pinterest Creative Direction board and includes a palette of six complementary colors to create a cohesive and visually appealing brand identity.
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Three design concepts for each type of logo to give you a range of options to establish a versatile and professional brand identity.
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Custom-designed visual elements to enhance your brand’s online presence and collateral, ensuring consistency across all platforms.
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A carefully selected set of typefaces and font pairings, organized into a hierarchy for seamless use across all branding materials.
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Guidance on the style, tone, and composition of photography to align with your brand’s visual identity and storytelling.
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A detailed PDF presentation showcasing your brand elements and providing instructions on how to use them for consistent application.
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Up to two opportunities to refine and perfect the designs, ensuring every detail meets your expectations.
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Easy access to all your finalized design files in various formats, ready for immediate use across digital and print platforms. Files will be delivered in JPEG, PNG, and EPS format.
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Editable source file provided for future revisions, if needed.
BRAND IDENTITY DESIGN
Project Timeline & Process
At Paire Design, we’ve crafted a streamlined and collaborative process to bring your brand vision to life. From initial discovery to final delivery, each step is designed to ensure clarity, creativity, and efficiency. Our timeline provides a clear framework to keep the project on track while allowing room for flexibility and thoughtful revisions. Together, we’ll create a cohesive and impactful brand identity tailored to your business.
01. CLIENT HOMEWORK
Complete the Discovery Questionnaire to provide insight into your brand’s vision, target audience, and goals.
(estimated time: 30-60 mins)
02. CREATIVE DIRECTION & STRATEGY CALL
Discuss the completed questionnaire, explore design ideas and strategies, and outline the next steps in the process. We will then create a Creative Direction board on Pinterest.
(estimated time: 2-3 days)
03. COLOR PALETTE CURATION
We will present you with 2–3 curated 6-color palette options to select from for your brand. The color palette options will also include a beautifully curated Color Inspiration board with images sourced from the Pinterest Creative Direction board.
(estimated time: 5-7 days)
04. LOGO DESIGN PHASE
After selecting your color palette, we’ll present you with various font options for choosing your favorites for the logo design.
(estimated time: 2-3 days)
05. PRIMARY LOGO DESIGN
Using your chosen fonts, we’ll create three primary logo concepts for you to review and choose from.
(estimated time: 5-7 days)
06. LOGO SUITE & BRAND ASSET DESIGN
Once the primary logo is approved, we’ll develop the complete logo suite, including secondary logos, submarks, brand assets, social media logos, stamp, and favicon.
(estimated time: 5-7 days)
07. REVISION PROCESS
Refinements are made to the logo suite to ensure everything aligns with your vision before preparing the final presentation.
(estimated time: 2-3 days)
08. BRAND GUIDE PRESENTATION
Once all designs are approved, we’ll create a beautifully curated PDF Brand Guide that showcases every element of your brand, including the mood board, color palette, logo suite, photography styling direction, and typography hierarchy.
(estimated time: 3-5 days)
09. CLIENT OFFBOARDING & FINAL FILES
You’ll receive an email with a Google Drive link to all of your final files (in JPEG, PNG, and EPS formats, in all six colors of your palette), along with a Goodbye Packet to bring the process to a smooth and cheerful close.
WORKING TOGETHER
What to Expect
DO EXPECT TO HAVE CLEAR AND CONSTANT COMMUNICATION WITH US.
We’ll keep you informed and involved every step of the way as we want to make sure you feel at ease and that any questions or concerns you may have will be answered. However, please keep in mind our work schedule and response times as noted in the Communication section.
DO EXPECT OUR HONEST OPINIONS.
Your brand’s success is our priority. We’ll provide honest, constructive feedback and share expert recommendations to help your vision come to life. We believe that when clients fully trust our process and expertise in brand design, projects flow more seamlessly and yield the most successful outcomes.
DO EXPECT A COLLABORATIVE PROCESS AND EXPERIENCE.
Your input is invaluable to us. We’ll work closely with you, incorporating your ideas and feedback, to create a brand that feels authentic and unique.
DO EXPECT FLEXIBILITY IN THE WORK SCHEDULE.
Quality work takes time, and we’re mindful of unexpected delays or changes along the way. Our flexible approach ensures we meet your needs without compromising on excellence.
WORKING TOGETHER
Frequently Asked Questions
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The process for the Brand Identity Design is outlined in our project timeline, but the duration depends largely on how quickly we receive your completed client homework and your feedback on designs. With prompt responses, the entire process typically takes about six weeks.
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We understand that life can be hectic, and many of our clients juggle both personal and business responsibilities. While we value flexibility and strive to accommodate your schedule, please note that delays in providing feedback or approvals may impact the project timeline, as our workflow is typically planned one to two weeks in advance.
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Yes, you may place your project on hold for up to 6–12 months if necessary. However, when you're ready to resume, your project will be subject to our current availability, and we cannot guarantee an immediate start.
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While we aim to adhere to the proposed six-week timeline, we build in a two-week buffer to account for unexpected delays. Creative work requires care and attention, and we avoid rushing the process. Rest assured, we’ll keep you informed if any delays arise.
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We include two rounds of revisions at the end of the Brand Identity Design process. Throughout the project, you’ll have opportunities to review and request changes before we move on to the next step, minimizing the need for additional revisions. If revisions are requested after the final files are delivered, an additional fee will apply.
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Our process is designed to secure your approval at every step, ensuring the final product aligns with your vision. We’re committed to creating designs you’ll love and feel proud to showcase.
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You’ll receive your logo files in the following formats:
PNG (transparent background)
JPEG (white background)
EPS
Original Adobe Illustrator file
All logos will be provided in your brand’s six color variations. Should you require additional file formats, an extra fee may apply depending on the type and quantity.
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If the project hasn’t started and you’ve paid in full, we can offer a full refund if canceled within 24 hours of signing the agreement. There will be a cancellation fee of $250.00
No refunds for cancellations after 24 hours, only credits will be offered. Credits are valid for 12 months from the cancellation date.
If you paid a deposit and the work has not started, we do not offer a refund, as deposits are non-refundable as per our agreement.
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Email is the most efficient way to get in touch with us. For full contact details, please refer to the Communications section below.
HOW TO REACH US
Communication & Studio Hours
COMMUNICATION CHANNELS
The best way to reach us is via email at hello@pairedesign.com. Occasionally, we may send longer, detailed messages through text in the form of voice notes, and we’re happy to receive text replies in return. While we do have an Instagram account, messages sent via Instagram may experience delays, as we don’t check DMs daily and sometimes miss notifications. For timely communication, we recommend emailing us directly.
RESPONSE TIME EXPECTATIONS
We strive to respond to emails daily, excluding weekends and holidays. However, due to our work schedule, responses may occasionally take a bit longer. Please allow 24–48 hours for a reply.
STUDIO HOURS
Our studio operates Monday through Friday, from 9:00 AM to 5:00 PM EST, as we are based in South Florida. While we typically don’t respond to emails or texts outside of these hours, exceptions may be made in urgent situations.
For our West Coast clients, we’re happy to extend our communication hours as needed.
For international clients, we’ll do our best to accommodate time differences and schedule a time that works for both parties.
CALLS AND MEETINGS
We prioritize clear communication throughout the design process and will keep you updated at every step. If you’d like to schedule a call or Zoom meeting, we’re happy to arrange that. While we welcome phone calls, they must be scheduled at least 24 hours in advance to avoid conflicts with other appointments or work commitments. To schedule a call, please click the button below. We offer 15- to 30-minute project calls.
BRAND IDENTITY DESIGN
Client Homework
Welcome to the first step of your brand identity design journey! To help us create a cohesive and beautiful brand identity tailored specifically to your business, we’ve designed a Discovery Questionnaire. This is your opportunity to share your brand’s story, audience, goals, and aesthetic preferences with us. The more insight you provide, the better we can craft a design that truly reflects your vision.
Click the button below to get started!
Discovery Call
Thank you for completing your brand identity discovery questionnaire. We truly appreciate the time and thought you've put into sharing your vision with us. Your input is essential in guiding us toward creating a brand identity that aligns perfectly with your goals.
We hope you've taken the time to read through all of the information, timeline, FAQs, and what to expect included in this guide, as they are key to ensuring a successful collaboration with us.
To complete the onboarding process, please schedule the discovery call by clicking the link below.
We’re excited to get started!